Great offer >>> average offer

make people feel stupid for saying no to your offer

don’t create demand, channel it

pick a market that:

- is growing

- has a deep pain point

- has buyers with purchasing power

- has buyers that are easy to contact / reach

You need time and effort to make something work,

don’t scratch the surface in your niche

Starving crowd > offer strength > persuasion skill

high price = high perceived value

Understand the value of money and get

comfortable with high numbers

understand the value of roi

- a $100k service that makes $1M is a no brainer

Time delay + effort / sacrifice

increase the top equation, decrease the bottom

the long term impacts make clients pay and the

short term experiences make them stay

give your clients quick wins in the short term

fast beats free

Leverage:

- Scarcity (e.g. limited seats, bonuses)

- Urgency (e.g. time delay)

- Guarantees (e.g. try before you pay, based on

action, anti-GUarantee, pay when results)

- Bonuses (e.g. resources perceived as valuable)

- Naming (use something that match the outcome)

don’t copy about competitors, you don’t know

how really successful they are

don’t compete on price, compete on value

charge a lot to have air to bring massive value

fear of loss > desire to gain

psychological solutions > logical solutions

list all the problems your clients have before,

during and after you help them

define solutions for 100% the problems listed

deliver the solutions (all formats)

- one on one, one to many

- Do It Yourself, done with you, done for you

- channel used

give a bonus after they buy, they’ll feel like it’s

the right choice

ask multiple times to buy, each time stack on

bonuses + social proof + value justification

1-click upsell is the best time to sell

people will associate you with the value you give