warm each email address up for at least 1 month

use a deliverability booster after the warmup phase

keep open rate above 45%*, and bounce rate below 5%

Send less than 100 emails / day / email address

Use less 10 emails addresses / domain

use only 1 domain / google workspace

Avoid html, files, spam words in emails

check you’re not on a blacklist

fill out your gmail profile

personalize all emails

only Target people that will be interested

use a dedicated domain name for outbound

set your DKIM, SPF, MX Record, CTD and dmarc up

increase sending volume slowly & consistently

Verify all email addresses, no matter their source

keep a healthy ratio between emails received / sent

check if your domain is on a blacklist

make sure DKIM, SPF, MX Record, Custom tracking

domain and dmarc are set up properly

make sure your google profile is filled out

stop sending any kind of email, even transactional

put each email address into lemwarm

deliverability cheat sheet P.1

check after 2-3 months if the burned domain shows

signs of recovery

In most cases, it’s impossible to recover a burned

domain. This is why deliverability should be a high

priority from the start.

open rate

- below 50% → not good

- above 50% → good

- above 80% → great

positive reply / meetings booked rate

- below 3% → not good

- above 4% → good

- above 10% → great

- above 30% → amazing

100-150 new leads contacted / sdr / week