Define exactly who you want to help

choose a topic that is super painful for them

Focus on things that will make yours stand out

Build a waitlist to validate interest

Nurture your waitlist with hype + value

choose a platform (e.g. Circle, tribe, Slack)

Create a system of levels to reward members

- Create requirements for each level (E.G. Send

>50 messages per month)

- Give perks based on level (visibility, deals, help)

- create a leaderboard to bring social proof

Create your content plan to bring massive value

- Events (AMA, industry expert interview,

community member, workshop, etc.)

- Debates

- Resources (case studies, articles, etc.)

Create your onboarding

- Make it frictionless

- Don’t overwhelm with too much information

- make them take action fast (easy actions)

Reply to all comments

Hire at least 1 person full time

Incentivize active members and experts

make things simple (e.g. avoid too many channels)

Remove bad apples fast

Keep up with momentum

Find ways to make people addicted and huge fans

Create a weekly community newsletter

- Add community digests (summary of activity)

- Bring value

- Showcase members, events, etc.

Add new members by batch to increase impact

Incentivize referrals, LinkedIn badge, etc.

Focus on the most active members

Metrics to measure (count + Ratios):

- member/Active member count

- Daily posts/likes/comments/upvotes/messages

- Monthly posts/likes/comments/upvotes/messages

- event attendance

Note that:

- 90% of members will be eyeballs

- 9% of members will contribute a little

- 1% of members will actively contribute

Give more “power” to the most active members

Create habits for your members

Build with your members (ask for their feedback)