add social proof

write short sentences

tell a compelling story

show instead of telling

make the hook intriguing

focus on 1 single outcome

include what’s in it for them

find inspirations from what works

every sentence should tease the next one

talk about the outcome, not the features

write often, it’s a muscle you need to train

understand your target more than anybody

use simple words, clarity wins over anything

ask copywriters / your audience for feedback

make your text scannable to improve readability

be as specific / tangible as possible, use numbers

tap into emotions

write in the present

write the way you speak

write to 1 specific person

give very specific examples

never stop using grammarly

replace adjectives for verbs

use bold statements as a hook

write for a 5th grader to understand

call out the exact customer you want

use bullet points to make things visual

use copywriting frameworks (pas, aida, etc.)

challenge yourself to write with less words

spend 80% of your time for research, 20% to write

people don’t care about what you can do, they

only care about what you can do for them