post 3 to 5 posts per week

post on the same days and times

write posts regularly, build a habit

always have 2+ weeks worth of content ready

save time by scheduling your posts

have a place to dump all your content ideas

allocate specific times to take this pile of ideas

and turn them into posts

find unlimited ideas with this table:

column 1: your topics (at least 5)

column 2: funnel (tofu, mofu, bofu)

column 3: approach (e.g. tips, mistakes, x vs y)

column 4: platform (e.g. Linkedin, twitter, blog)

column 5: post series (e.g. book summary)

column 6: type of post (e.g. carousel, video, image)

play with the combinations the same way you

would when picking a lock

example of content approaches

- tips

- hacks

- resources

- ultimate guides

- industry trends

- surprising numbers

- lessons

- mistakes

- reflections

- underrated traits

- how to get started

- fears

- failures

- struggles

- why other are wrong

- how you’ve been mislead

- make people feel happy

- make people feel surprised

- make people feel inspired

- make people feel satisfied

- make people feel proud

- make people feel shocked

- make people feel conflicted

- make people feel smart

- X vs Y

- present vs future

- noob vs pro

- popular vs unpopular

- role play

- story

- quote

- build in public

- you are the expert

- you talked to an expert

- you’re just sharing your opinion

- you’re reacting to your experiments

Research to find even more ideas

- consume content from industry experts

- consume content from other platforms

- list every single problem your clients have

- list every step your target needs to level up

about their expertise

- go through your target’s journey to their

goals and tackle every step

leverage AI to find more ideas

write super short sentences

make posts readable (leave some white space)

stay reasonable with emojis (1-3 max)

make the hook intriguing, tangible and visible

before the “see more” (3 lines for imG, 5 for text)

Use carousels to grab more attention (4:5 ratio)

don’t make salesy posts, nobody cares

- instead, build in public to avoid this feeling

Write the way you speak, write in the present

teach something people don’t know

give so much value, it hurts to give it for free

don’t abuse of engagement hacks (comment to

get a resource) and make sure to give it to all

don’t use linkedin as if it is facebook

post about things you needed 2 years ago

don’t always create, document too

posting Quality is good, posting a lot of

quality is better

things to avoid when posting:

- too many hashtags in your posts (max 3)

- tagging too many people, especially if they

don’t engage with it

- posting in LinkedIn groups

- adding external links

- editing your post

- commenting under your post in the first 20 min

Do collabs with people just ahead of you

get feedback from your targets and creators

give resources/templates for free

find a decent picture of you that stands out

and don’t change it

Use a catchy banner that tells why people

should follow you

Don’t use your company branding, use yours

check how everything looks on your phone

turn creator mode on

Add a link to your bio that brings more value

make your tagline about the benefits of

following you

your profile is a landing page, not a resume

move your audience down your funnel

content > follow >  email list sign up

Be yourself and be bold

Give valuable resources in your featured section

Know exactly who your target audience is

- their job title

- what they need

- the metrics they are responsible for

- their goals

- what they suck at

- their priorities

add 20 (max) relevant people per day

comment first under industry leaders posts

add meaningful comments under other posts

reply to most comments when possible

network with people in your target audience

add people that like/comment other related posts

avoid automating your account for comments,

and invitation withdraws.

don’t focus on metrics before 3-6 months

identify your best performing topics and posts

do more of what works

find new ways of posting and test them

check and monitor the job titles that follow

and engage with your posts

repurpose your 3 month old posts

work on your social selling index (SSI)

don’t obsess over vanity metrics

track conversions to your newsletter/product

add social proof

write short sentences

tell a compelling story

show instead of telling

make the hook intriguing

focus on 1 single outcome

include what’s in it for them

find inspirations from what works

every sentence should tease the next one

talk about the outcome, not the features

write often, it’s a muscle you need to train

understand your target more than anybody

use simple words, clarity wins over anything

ask copywriters / your audience for feedback

make your text scannable to improve readability

be as specific / tangible as possible, use numbers

tap into emotions

write in the present

write the way you speak

write to 1 specific person

give very specific examples

never stop using grammarly

replace adjectives for verbs

use bold statements as a hook

write for a 5th grader to understand

call out the exact customer you want

use bullet points to make things visual

use copywriting frameworks (pas, aida, etc.)

challenge yourself to write with less words

spend 80% of your time for research, 20% to write

people don’t care about what you can do, they

only care about what you can do for them

Define exactly who you want to help

choose a topic that is super painful for them

Focus on things that will make yours stand out

Build a waitlist to validate interest

Nurture your waitlist with hype + value

choose a platform (e.g. Circle, tribe, Slack)

Create a system of levels to reward members

- Create requirements for each level (E.G. Send

>50 messages per month)

- Give perks based on level (visibility, deals, help)

- create a leaderboard to bring social proof

Create your content plan to bring massive value

- Events (AMA, industry expert interview,

community member, workshop, etc.)

- Debates

- Resources (case studies, articles, etc.)

Create your onboarding

- Make it frictionless

- Don’t overwhelm with too much information

- make them take action fast (easy actions)

Reply to all comments

Hire at least 1 person full time

Incentivize active members and experts

make things simple (e.g. avoid too many channels)

Remove bad apples fast

Keep up with momentum

Find ways to make people addicted and huge fans

Create a weekly community newsletter

- Add community digests (summary of activity)

- Bring value

- Showcase members, events, etc.

Add new members by batch to increase impact

Incentivize referrals, LinkedIn badge, etc.

Focus on the most active members

Metrics to measure (count + Ratios):

- member/Active member count

- Daily posts/likes/comments/upvotes/messages

- Monthly posts/likes/comments/upvotes/messages

- event attendance

Note that:

- 90% of members will be eyeballs

- 9% of members will contribute a little

- 1% of members will actively contribute

Give more “power” to the most active members

Create habits for your members

Build with your members (ask for their feedback)

reach out to people who upvoted / commented

similar products

Join / contribute to relevant communities (Slack,

CIRCLE, FACEBOOK GROUPS, DISCORD, ETC.)

Reply to relevant questions on forums (e.g. Reddit,

Quora, Indie Hackers, etc.)

ASK FOR FEEDBACK TO PEOPLE WHO LAUNCHED BEFORE

Create a public roadmap

Share your progress and keep a changelog

Create a community to talk to your users

Start a blog and write about your product

Ask for feedback ABOUT YOUR PRODUCT

CREATE SUPER VALUABLE CONTENT TO HELP YOUR USERS

SO THEY’LL HELP YOU WITH YOUR PH LAUNCH LATER

Prepare social media posts

Prepare announcements for communities / FORUMS

Prepare an email SEQUENCE

PREPARE A WEBSITE BANNER

Reach out to your connections

find a hunter to list you ON PH (use cold email)

prepare the PH post

→ tag line, topics, download link, status,

thumbnail, gallery PICTURES, youtube video,

description, offer, maker’s comment, first com.

Pick a date and time (monday to thursday, 12:01 PST)

send the ph post + time and date to your hunter

Clear your calendar 1 day before, during, and after

ask YOUR TEAM TO create a ph account and upvote

other products for 6 days to warm their account

add the upvote button on your website

add a website banner to your website

Update your social media profiles with THE PH link

announce the launch with your email list

Post in your community + those you are part of

reply to all comments ON THE PH LISTING

Share the news on social media (you and your team)

make your team upvotes and comments

SHARE WITH YOUR CONNECTIONS

don’t spam people

don’t reward people for an upvote

don’t ask for an upvote, instead ask for a support

have a visual hirarchie between elements

add plenty of negative space (white space)

use 1 call to action (cta) button type

use action verbs on each CTA

show the outcome in the call to actions (e.g.

sign up → create your website)

show features, write about transformation

add testimonials

Add customers company logos

use the same words as your targets

show you product, even better if it’s in use

use 1 font type and 3 colors max

show your price (exceptions can apply)

make your website scanable to the eye

make “what you do” and “for who” clear in the

hero section, and scanable in less than 3 seconds

Display 3 plans (depends on your strategy)

add a popular tag on the middle plan

order from the most to least expensive (anchor)

make the plans yearly by default

include call to actions (cta) for all plans

show a summary of the main benefits of each plan

name your plans by the target of each plan

add company customer logos

show the price of each plan (depends on target)

show the full list of benefits in a visual way

link benefits to other pages on the website

add multiple cta when scrolling the page

show testimonials

add a q&a section to answer common objections

make the pricing criteria clear (e.g. seat, credits)

be transparent on refund policies