have a visual hirarchie between elements

add plenty of negative space (white space)

use 1 call to action (cta) button type

use action verbs on each CTA

show the outcome in the call to actions (e.g.

sign up → create your website)

show features, write about transformation

add testimonials

Add customers company logos

use the same words as your targets

show you product, even better if it’s in use

use 1 font type and 3 colors max

show your price (exceptions can apply)

make your website scanable to the eye

make “what you do” and “for who” clear in the

hero section, and scanable in less than 3 seconds

Display 3 plans (depends on your strategy)

add a popular tag on the middle plan

order from the most to least expensive (anchor)

make the plans yearly by default

include call to actions (cta) for all plans

show a summary of the main benefits of each plan

name your plans by the target of each plan

add company customer logos

show the price of each plan (depends on target)

show the full list of benefits in a visual way

link benefits to other pages on the website

add multiple cta when scrolling the page

show testimonials

add a q&a section to answer common objections

make the pricing criteria clear (e.g. seat, credits)

be transparent on refund policies