attend a specific event
comment a specific social media / communty post
company raise funds
department head count growth
target has a new role / new company
company is recruiting for a specific role
Uses a complementary / competitor tool
Bad reviews of competitor (g2, capterra, etc.)
linkedin company (or competitor) page followers
Same investors as your company
competitors of your clients
industry trends
downloads some of your content (ebook, etc.)
new legislation
company expansion, entering new markets, M&a
good / bad quarter results
happy users that have changed company