post 3 to 5 posts per week

post on the same days and times

write posts regularly, build a habit

always have 2+ weeks worth of content ready

save time by scheduling your posts

have a place to dump all your content ideas

allocate specific times to take this pile of ideas

and turn them into posts

find unlimited ideas with this table:

column 1: your topics (at least 5)

column 2: funnel (tofu, mofu, bofu)

column 3: approach (e.g. tips, mistakes, x vs y)

column 4: platform (e.g. Linkedin, twitter, blog)

column 5: post series (e.g. book summary)

column 6: type of post (e.g. carousel, video, image)

play with the combinations the same way you

would when picking a lock

example of content approaches

- tips

- hacks

- resources

- ultimate guides

- industry trends

- surprising numbers

- lessons

- mistakes

- reflections

- underrated traits

- how to get started

- fears

- failures

- struggles

- why other are wrong

- how you’ve been mislead

- make people feel happy

- make people feel surprised

- make people feel inspired

- make people feel satisfied

- make people feel proud

- make people feel shocked

- make people feel conflicted

- make people feel smart

- X vs Y

- present vs future

- noob vs pro

- popular vs unpopular

- role play

- story

- quote

- build in public

- you are the expert

- you talked to an expert

- you’re just sharing your opinion

- you’re reacting to your experiments

Research to find even more ideas

- consume content from industry experts

- consume content from other platforms

- list every single problem your clients have

- list every step your target needs to level up

about their expertise

- go through your target’s journey to their

goals and tackle every step

leverage AI to find more ideas

write super short sentences

make posts readable (leave some white space)

stay reasonable with emojis (1-3 max)

make the hook intriguing, tangible and visible

before the “see more” (3 lines for imG, 5 for text)

Use carousels to grab more attention (4:5 ratio)

don’t make salesy posts, nobody cares

- instead, build in public to avoid this feeling

Write the way you speak, write in the present

teach something people don’t know

give so much value, it hurts to give it for free

don’t abuse of engagement hacks (comment to

get a resource) and make sure to give it to all

don’t use linkedin as if it is facebook

post about things you needed 2 years ago

don’t always create, document too

posting Quality is good, posting a lot of

quality is better

things to avoid when posting:

- too many hashtags in your posts (max 3)

- tagging too many people, especially if they

don’t engage with it

- posting in LinkedIn groups

- adding external links

- editing your post

- commenting under your post in the first 20 min

Do collabs with people just ahead of you

get feedback from your targets and creators

give resources/templates for free

find a decent picture of you that stands out

and don’t change it

Use a catchy banner that tells why people

should follow you

Don’t use your company branding, use yours

check how everything looks on your phone

turn creator mode on

Add a link to your bio that brings more value

make your tagline about the benefits of

following you

your profile is a landing page, not a resume

move your audience down your funnel

content > follow >  email list sign up

Be yourself and be bold

Give valuable resources in your featured section

Know exactly who your target audience is

- their job title

- what they need

- the metrics they are responsible for

- their goals

- what they suck at

- their priorities

add 20 (max) relevant people per day

comment first under industry leaders posts

add meaningful comments under other posts

reply to most comments when possible

network with people in your target audience

add people that like/comment other related posts

avoid automating your account for comments,

and invitation withdraws.

don’t focus on metrics before 3-6 months

identify your best performing topics and posts

do more of what works

find new ways of posting and test them

check and monitor the job titles that follow

and engage with your posts

repurpose your 3 month old posts

work on your social selling index (SSI)

don’t obsess over vanity metrics

track conversions to your newsletter/product