Sales
101

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If you don’t think you can help a lead, be honest
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put your lead’s needs above yours
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sales is about relationships
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sales is about listening
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sales is about helping your leads make the
right decision
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compete on value, not price
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if what you sell is confusing, nobody will buy
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give value with 0 expectations
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ask “why” - try to find the motivations
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tell your prospect the price, and then shut up
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be comfortable in conversation blanks
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feel comfortable when speaking about pricing
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the less you care about sales, the more you make
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rephrase what they want as what you are selling
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keeping things simple
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never lie, take the time to research
Kévin Moënne-Loccoz profile picture
kevin-mlz
Growth Sales

cold call P.1
preparation

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allocate 2-hour blocks where you only do that
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find the best timing to call your target
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keep the bair minimum on your desk and laptop
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have all the phone numbers ready before starting
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turn off all distractions
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record all your sessions to improve
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know that your first calls will be rusty
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put your leads in campaigns before calling
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change the pain mentioned based on the target
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research your leads before calling
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find personalization for each lead before the call
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Prepare a glass of water
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know what to say if you need to leave a voice msg
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prepare open-ended questions
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Prepare for objections
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have your agenda ready to reschedule the call
Kévin Moënne-Loccoz profile picture
kevin-mlz
Growth Sales

cold call P.2
during the call

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focus on getting an interest & setting a meeting
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know what you are going to say
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match your lead’s energy (e.g. tone)
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smile during the whole call
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never get on your nerves
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cap each call at 3-5 minutes
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have a positive mindset
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train infront a mirror before starting
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be clear with your call to action
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take notes during the call
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don’t give up after the first objection
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Stand out from all the other calls they receive
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don’t overwhelm your leads with information
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ask interesting & relevant questions
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repeat the last part of their answer if you want
them to elaborate
Kévin Moënne-Loccoz profile picture
kevin-mlz
Growth Sales
Kévin Moënne-Loccoz profile picture
Kévin Moënne-Loccoz
The cheat sheet guy