If you don’t think you can help a lead, be honest
put your lead’s needs above yours
sales is about relationships
sales is about listening
sales is about helping your leads make the
right decision
compete on value, not price
if what you sell is confusing, nobody will buy
give value with 0 expectations
ask “why” - try to find the motivations
tell your prospect the price, and then shut up
be comfortable in conversation blanks
feel comfortable when speaking about pricing
the less you care about sales, the more you make
rephrase what they want as what you are selling
keeping things simple
never lie, take the time to research