No caps

keep it short

make it casual

don’t be misleading

be different

don’t sound like a marketing email

have a neutral tone

make it boring

make people curious

make it feel like it was a friend reaching out

use keywords that will interest them

A/B test with personalization

Tease value

don’t make it appear salesy

give a compliment

{{random industry words}} (e.g. sales workflow)

{{first_name}} told me about you, {{first_name}}

loved {{product_name}}, but...

# ideas for {{pain_point}}

re: {{project name}}

are you coming?

{{icebreaker}}

(No subject)

as promised

You’re in?

{{industry}} question

I made it easy for you

are you coming to {{event_name}}

feedback about {{product_name}}

{{first_name}} <> {{your_first_name}}

found this about {{company_name}} on youtube

{{goal}} achieved

{{goal}} unlocked

{{topic}} update

{{topic}} insights

{{topic}} tips

{{topic}} method

{{topic}} framework

{{topic}} progress

{{topic}} milestone

{{product}} launch

{{product}} milestone

{{Problem}} quick fix

{{problem}} status

{{industry}} insights

{{industry}} question

{{industry}} strategy

{{project}} approved

{{problem}} expert

{{problem}} report

{{Problem}} catch-up

{{topic}} experts

{{topic}} report

{{topic}} catch-up

{{topic}} 1:1

{{topic}} Reschedule

{{topic}} optimization

{{topic}} results

{{topic}} fails

{{topic}} method

{{industry}} progress

Next week?

quick win